As passionate squash players, Rory and Jeff have always been on the lookout for ways to support the growth of the sport, especially at the junior level. That's why they were thrilled to band together and create SQSH LIFE, a brand aimed at doing just that – revolutionizing the way we think about squash apparel and its impact on the game.
SQSH LIFE is a brand that was created by squash players, for squash players. Their mission is simple: to promote and grow the game of squash through the sale of branded apparel, and to donate a portion of their profits back to junior squash programs. It's a concept that resonates with me deeply, as I've seen firsthand the challenges that young players face when it comes to accessing the resources they need to develop their skills.
One of the things that sets SQSH LIFE apart is their "For Squash Players by Squash Players" approach. They understand the unique needs and preferences of squash enthusiasts, and they've designed their apparel line with that in mind. From moisture-wicking fabrics to stylish designs that capture the energy and excitement of the sport, SQSH LIFE is redefining what it means to be a squash player.
But it's not just about the apparel itself – it's about the impact that SQSH LIFE is having on the sport. Through their grant model, the brand is able to provide much-needed funding to junior squash programs, ensuring that young players have access to the coaching, equipment, and facilities they need to thrive. This is particularly important in underserved communities, where the cost of participating in a sport like squash can be a significant barrier.
One of the brand's flagship initiatives is the "One Beachin' Tournament," a fundraiser event that brings together squash enthusiasts from all over to compete and raise money for junior programs. It's a testament to SQSH LIFE's commitment to the sport, and a shining example of how fashion and sport can come together to create something truly special.
As someone who has been playing squash for years, I can attest to the power of the fashion-sport connection. When you feel good in your gear, it can have a profound impact on your performance and your overall enjoyment of the game. SQSH LIFE understands this, and they've used it as a driving force behind their brand.
Looking to the future, I'm excited to see what SQSH LIFE has in store. With plans to expand their reach and continue supporting junior squash programs, I have no doubt that they will continue to be a driving force in the sport. So if you're a squash player looking to show your love for the game, or a fan of the sport who wants to support the next generation of players, be sure to check out SQSH LIFE. It's a brand that's truly revolutionizing the way we think about squash.