About Us

Est. 2019

Do you love squash? Tired of watching a match on a laptop, sandwiched in between two dodgeball matches from an ESPN 8 “The Ocho” stream? Then join us in our mission to turn the spotlight onto the greatest sport around. Squash is finally breaking into the mainstage, and we believe we can help. More juniors, more competitors, more glass courts. We want all young squash players to aspire to playing on “The Big Stage”. By increasing the squash triangle base, we hope that the sport can start pushing into the conversation of TV and eventually Olympic coverage. Squash has given us so much, that we feel it's our time to give back to the sport.

We started SQSH LIFE as a life style brand to grow the sport with three goals in mind.

1) Promote - Build awareness around the healthiest game in the world through branded clothing and content.

2) Grow - Gain new interest from new athletes of all ages. As popularity grows, the game will become more accessible and hopefully give it birth into the Olympics!

3) Foster - Through giving back a portion of our profits to Junior squash programs we can aid in the development of new athletes. (Learn more)

If believe in our mission, please considering supporting us by purchasing apparel to represent our brand!

  • PROMOTE

    Our branded apparel will allow us to get the word out about the healthiest sport in the word.

  • GROW

    We would love to attract new athletes to the sport, and touting the squash lifestyle can help grow our beloved sport. As the popularity of the game grows, it should become more accessible and hopefully secure its position in the Olympics!

  • FOSTER

    A portion of our profits from the sale of our apparel will be allocated for our SQSH LIFE Grant program. This money will be given back to junior programs to aid in their development in the game.